66% consumers didn’t shop during latest e-commerce sales: LocalCircles report

The survey said close to 79% of the consumers who shopped during the recent Amazon and Flipkart sale events did not want to step out for shopping due to the covid fear, and resorted to online means of shopping

Topics flipkart

Bengaluru: E-commerce firms Flipkart and Amazon may have kicked off their sale events this month, but nearly 66% of respondents in a survey said they didn’t shop during the recent online sales.

According to a survey by community media platform LocalCircles, which received over 17,000 responses from 211 districts in India, 36% of respondents said they browsed through the sale but did not shop, while 30% said they did not even visit the sites.

Global e-commerce giant Amazon conducted its Prime Day 2020 sale in India this year, before hosting it in the US market. Alternatively, even Flipkart kick started the sale season by announcing ‘Big Savings Day’ sale, which is a run up to its flagship ‘Big Billion Day’ sale expected to be conducted in October.